The concept for this story began two years ago with my discovery of biodegradable glitter and my wish to create a green beauty story specifically for teens.
Whilst Alice and I discussed the concept on a number of occasions, deciding that we would style the story using only what we all had between us, echoed our collective ethical mantra that fashion and art direction can be striking, cool and current, without needing to acquire new things simply because we can.
I had Oona in mind for the story from the beginning. A family friend I have long been inspired by her authenticity in being herself as a teenager, which is something quite rare I think. Finding the right photographer was the biggest challenge and when I finally came across Liam's work I knew he was the right person to shoot the story. Liam suggested we get Moya, Oona's lifelong friend, on board too. It was important to me that this wasn't simply a shoot with some young models but that it had an authenticity of real teens and their somewhat awkward beauty that is visible to the viewer but not always to themselves. What transpired was so much more than I could have hoped for - this is not a story of models pretending to be something they're not - this is Oona & Moya at Oona's house, getting ready together and dressing up the way they would do for any party. "
They are our future, but they live that potential now. The eco warriors and heroes of the future are also the ethically minded, authentic teens of today.
Hair & Makeup by Sjaniel Turrell using only natural, organic and biodegradable products - view our beauty story over at UNTAINTED MAG
Ethically styled by Alice Wilby - you can view her styling edit and story over at FUTURE FROCK
Images by the amazing Liam Arthur - www.liamarthur.com